LA-based jewelry design company, La Bijou Belle, approached us with the challenge to rebrand them. Our goal was not only to bring the successful company to more of a contemporary styled brand identity, but to also provide them with a newly designed e-commerce website, stationary and newly designed jewelry pieces.  By focusing on a logo that would not overpower the jewelry, we kept it simple and elegant, giving them a timeless monogram that incorporates the three main letters of the brand in a cleaver way.